How structural and linguistic devices are used to target specific audiences in printed media texts Essay

Different audiences expect and react to varied ideas, presentational devices, linguistic devices and so on. For pillow slip teenagers may expect b ripe(p), spirited colour and exciting design, whereas fourth-year people may look for softer, neutral colours and a more formal design. Of course, these are sterile views but the designers of the media texts must micturate them with a stereotypical view of their audience in mind. In this essay I go forth look at triad dissimilar media texts aimed at different groups and explain how they strive to appeal to these audiences.Firstly I volition compare the ideas put forward in the three texts. In the Club 18-30 tract the focus is mainly on acquittance out and having looseness, in clubs, pubs and on beaches. The Superfamily human beings talks almost the activities that a family apprise participate in, such(prenominal) as family games, quizzes, tennis courts, squash courts and fantasy golf. It also tells the audience abo ut the things done to make a family holiday easier, such as baby cope, childrens clubs and so on. The constantly immature brochure focuses on the former(a) generation ands talks about the activities and facilities that they index enjoy, such as tennis, aerobics and golf, duomos to blabber and conveniences worry laundry services, cash exchange, spacious bar and sun terraces. without delay I completelyow look at the presentational and structural devices in the three texts. In the Club 18-30 text b reform, vibrant colours are utilize such as pink, blue, yellow and red. The title states the design audience straight away devising it very obviously eye-catching to the flop people. The pictures used are those of people bound in a club and having fun as this is what most people passing game on this holiday want to do. This is not a full page advertizing as in that respect is only a very sm completely amount of randomness wanted about the clubs, bars, beaches etc. This is a ll given in a fun, snappish font with not too a good deal reading needed.The Superfamily brochure is done in red, white and pale yellow. These are soft, welcoming, just about primary colours. This emphasises that this is a family advertisement. in that respect are pictures a families by the pool as well as kids playing and having fun. completely the borders are wavy and curved devising this feel like a unhazardous place for children and the font is plain.The Forever Young brochure has soft, autumn colours as well as natural discolor and greens. Also, the pictures are serene. This is because the average older nighbody wants a settle down reposeful holiday. There is a full page layout with plain, uncomplicated borders. There are pictures of a cathedral and an empty pool. This helps add to the feeling of hush up and relaxing on the holiday.I will next look at the terminology used in each of the pieces. In the Club 18-30 piece the language used is cool and slang with missp elled words such as in yer face. This is to object glass the younger audience. It is humorous yet with some facts, such as bars, clubs and beaches to visit. There are some opinions such as national to some of Europes prime minister DJs. It states what the younger audience may vex about when it says that youll need a fairly bit of wedge. It also states that at that place are many an(prenominal) things to do on your doorstep suggesting great ease, an important federal agent to youth.The Superfamily brochure uses informal yet edifying language, like for the sporty among you. It is persuasive and serious, magnanimous the reader a dowry of reasons why the holiday is right for them. However in doing this it keeps a very friendly and approachable attitude as it wants to appeal to families. It states the many things that they will do to make family deportment easier, such as baby care and childrens clubs.Forever Young uses formal language as this is what appeals to a lot of the older generation. It is serious and informative, stating plainly what things there are to do and makes them seem calm for example it has a traditional, relaxed feel about it. This is important as most older people want a relaxing holiday. It is persuasive as it uses opinions about things like prettiest and traditional.Overall I hope it is very important for advertisers to use all means at their disposal to invoke the target audience. They must choose the right presentational devices, the right language and the right style in order to coax the target audience to buy their product.