Redbull Marketing Communications free essay sample

Redbull Marketing Communications Digital Campaigns Clarisonic launched a campaign in October 2010, Breast Cancer Awareness Month, in which the company promised to donate 1$ for every new like they received on their facebook fan page. Clarisonic used Facebook advertising, email blasts, twitter, youtube and even their own blog â€Å"Sonic Chatter† to spread the word about their new ‘like’ campaign. Clarisonic objectives included adding a thriving social media section to Clarisonic’s traditional cause marketing for nonprofit. Furthermore, Clarisonic wanted to increase awareness of their brand and products, as well as increase awareness of their Facebook page. Another objective, which was the most direct objective, was to raise money for â€Å"Look Good†¦Feel Better. † Attaching their name to this cause also allowed them to increase sales for their specialized products like Pink Clarisonic, which also benefits the â€Å"Look Good†¦Feel Better† charity. Clarisonic also aimed at marketing beyond their typical target audience of women in their late 20s-50s. We will write a custom essay sample on Redbull Marketing Communications or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Some limitations that were faced was that it was only a two month project and although it attracted a lot of views, interactions, and new Facebook fans, they would have to constantly engage the new fans that were outside their target market, who may not be interested in their actual products being sold. Partnering with â€Å"Look Good†¦Feel Better† was a perfect fit for this campaign because both companies focused on transmitting a message of empowerment. Redbull: On October 14, 2012 the world witnessed a breathtaking experiment; Red Bull Stratos. It took viewers to the edge of space and it was all organized by a private organization, Red Bull. The Red Bull Stratos mission was a record breaking event, one which saw Felix Baumgartner free fall from more than 23 miles above the earth, breaking a free falling world record while becoming the biggest digital live event on record. It reignited a yearning for the extreme, and created a distinct association with what was Extreme and Redbull. The objectives of Redbull marketers was to reach a lot of people, to excite them, give them something to talk about and look forward to and then to directly relate this â€Å"coolness† to drinking their product. They wanted to break world records, not only in the actual freefalling aspect but the hype around the event. This hype could then be translated hopefully in an increase of brand awareness and in turn, an in crease in sales for Redbull. Clarisonic: Clarisonic targeted current consumers of their product by advertising about the campaign on their blog, which users of their product read, as well as non users by making the campaign goal not just relevant for women or those that are in their 20s, 30s. The campaign therefore targeted a much broader audience, those that frequent charity events and support a good cause, not simply women in the beauty care sector. By making their campaign about much more than a physical beauty care product but something that benefits the greater cause, they were able to target men and women of all ages who support cancer organizations and link this support of a good cause with their brand. Redbull: The audience that was targeted in the Redbull campaign was extreme sport enthusiasts as well as the entire world that would also be excited to watch a world record breaking event. The target audience was broad and expanded past extreme sport enthusiasts which most of Redbulls marketing targets. Clarisonic: Clarisonic campaign was extremely ethical as it raises awareness of a certain cancer fund, donates money to the fund, and through these actions is able to also increase awareness of their brand and better their image. Had most of this money not gone to a cancer organization, and just gone to supporting the brand, perhaps it would be less ethical. Redbull: One could argue that the risk involved in this campaign was too much to be considered an ethical campaign for Redbull. Yes, it attracted a lot of new consumers and created record-breaking brand awareness but it was at the risk of being at the cost of a human life, which is unethical. Clarisonic: They were extremely successful in one of their main objectives, which was to raise money for the Look Good†¦Feel Better cancer organization seeing as they raised $1 million dollars and increased awareness of this great organization. â€Å"Likes† as well as interaction on their Facebook page continued to grow even after the two month campaign and n 2010 alone, their selling of their â€Å"Hope† Mia skincare brush more than doubled compared the previous year. Clearly no one can know for sure if it was directly because of the â€Å"like† campaign but it is safe to say that the increased awareness did contribute to an increase in sales of Clarisonic products. The like campaigne increased Clarisonics fan page by 80 percent. Redbull: Without a doubt Redbull achieved its objectives of showi ng the world something that has never done before and reemphasizing their brand motto â€Å" Redbull gives you wings. This event had a huge brand impact on Redbull. Not only did this campaign beat records and was unprecedented scientifically, it was also beating records in a brand marketing perspective. 1,000,000 distinct user accounts were involved in the conversation regarding RedBull Stratos with a suggested audience of this content being up to 90,000,000. 2,000,000 new accounts were subscribed for Red Bull updates within a span of 15 days surrounding the event, these updates included all brand presences in the digital world. These represent engaged consumers that could possibly one day turn into paying consumers of RedBull. Most campaigns, much like Clarisonic are dominated mostly by likes or â€Å"neutral commentary† yet Red Bull Stratos had unmatched positivity and meaningful interaction from people around the world; more specifically 820,000 pieces of extremely positive content was created in regards to Redbull Stratos. 50,000 distinct links were shared about Red Bull Stratos. More than 8 million concurrent live streams of the Redbull Stratus jump on YouTube was had which was the largest in Youtube’s history. This kind of huge reach transcends RedBull Stratos and reaches Red Bull branding in almost ever single comment or interaction, which till this campaign and to this extent was unheard of. According to Vocus, sales of Redbull increased by 55% in the first few months following the campaign so already here we can see that not only did this boost brand awareness and image, it had a direct impact on offline consumer behavior. Clarisonic was always tied to cancer awareness funds in the past, their product line, Pink Clarisonic previously donated some proceeds to the Feel good, look better fund so this new â€Å"like† campaign wasn’t a trigger of some outside market force, it was more an expansion of what was already underway internally in their brand image and concept of empowerment. Furthermore Breast Cancer awareness month was also somewhat of a trigger to tie their brand with this month awareness. Clarisonic competitors are low priced beauty products such as Olay Pro X which did not stray from their traditional marketing ways despite the success of Clarisonics like campaign. Personally, I would make this marketing communication campaign longer than two months, allowing the attention that Clarisonic was receiving to be exploited further. I would also allow fans that mentioned Clarisonic on twitter to receive small samples of new products Clarisonic has, thereby engaging target consumers with the actual product at hand. Timing of this campaign was definetly in Clarisonics Favor. Breast cancer awareness month is a time where many want to donate themselves to the cause and this like campaign allowed them to do so effortlessly and without their own money, simply their participation in a brand they may not have been aware of. Connecting themselves with Breast Cancer Awareness month also lends greatly to a better image for Clarisonic. Twitter did not participate greatly in this campaign other than to advertise for the campaign on facebook. Salespeople were not utilized in this champagne either which also could have further helped promote their products as well as their like digital campaign. Redbull: Redbull was always tagged with an idea of extreme sports, they sponsored athletes, had their own extreme sport web episodes, and could be found at most sporting events. Therefore, the fact that this was the company that decided to do something so extreme and create so much digital hype around this event was definetly no surprise considering past records of RedBull. It was not triggered by stunts pulled by their competitors. The Redbull Stratos was able to reach millions more than their usual marketing antics. I would not recommend a thing to the Redbull Stratos campaign, I think everything they did digitally to boost this campaign was genius. The message was simple; Redbull gives you wings and with a record-breaking free fall, they proved this. Millions will always associate the feeling of â€Å"cool† and â€Å"extreme† with drinking RedBull, and that in my opinion, can only be done by indirect selling of their drinks. No commercial or online campaign could create such brand association by simply telling consumers how cool their drink is.

The Development of the Federal Reserve Essay Example For Students

The Development of the Federal Reserve Essay To guard against this possibility, bankers prior to the establishment of the Federal Reserve would establish lines of credit with larger banks. In the event of a run, the smaller bank would draw on the line of credit. The larger banks, or central banks, to keep shady small-time operators out of business, evaluated the line of credit. Nobody would invest serious money to a small bank not protected against a run by a larger partner. However, the system was not perfect. In times of panic, large numbers of depositors would demand to withdraw their money. Only the largest Wall Street banks, with millions of dollars in reserve, could guard against this. Stories of bank runs- tales of people running to withdraw all their cash from their accounts- may seem dramatic, almost theatrical to people today. But to people living in an economically unstable society, like the early twentieth century, they were an expected occurrence. The banks were independent rivals, the amount of currency in circulation was fixed, and there was no element of trust between the depositor and the bank. The banks, in an attempt to avoid bank runs, were hoarding their money. We will write a custom essay on The Development of the Federal Reserve specifically for you for only $16.38 $13.9/page Order now However in order to hoard the money, they did not lend any out, bringing the economy to a standstill. The credit system of the country had ceased to operate, and thousands of firms went into bankruptcy. Something had to be done that would provide for a flexible amount of currency as well as provide cohesion between banks across the United States. A large regulated bank, like the Federal Reserve could make this happen. The Federal Reserve Act of 1913 helped to establish banks as a united force working for the people instead of independent agencies working against each other. By providing a flexible amount of currency, banks did not have to hoard their money in fear of a bank run. Because of this, there was no competitive edge to see who could keep the most currency on hand and a more expansionary economy was possible. The evolution of the Federal Reserve did not begin on December 23, 1913 with the passage of the Federal Reserve Act. Rather, it began with the Banking Panic of 1907, the most severe of the four national banking panics that had occurred in the precious thirty-four years. During this time several large corporations and stock brokerages went bankrupt that summer. Stock prices fell, causing traders to withdraw money from banks to cover their losses. There was a recession looming nationwide. It was a terrible situation that needed help or it could keep deteriorating and produce a panic far worse than any previous panics. J.P. Morgan, the legendary founder of one of Wall Streets largest investment banks, swung into action to meet the crisis. He assembled a team of bank and trust executives who met around the clock in Morgans library every day for three weeks. The men had every incentive to act forcefully. Their own businesses and vast fortunes were on the line. Under Morgans direction, the team redirected money from strong to weak banks, secured further lines of credit overseas, and bought stock in distressed but still sound corporations. Within a few weeks the panic passed, with only minimal effects on the country.Morgan did not receive the thanks of a grateful nation. A House of Representatives committee investigated Morgan. Morgan, it turned out, had profited by his actions in saving the country. The stocks he had purchased at fire sale prices had increased in value and this could not be tolerated. In response to this, a committee was established to find the flaws of the current banking system. This committee, the National Monetary Commission, found there were two main flaws dominating the system. First, the currency was not responsive to changes in demand. .uf2c317336a6a07effb9e5f5b85b36de9 , .uf2c317336a6a07effb9e5f5b85b36de9 .postImageUrl , .uf2c317336a6a07effb9e5f5b85b36de9 .centered-text-area { min-height: 80px; position: relative; } .uf2c317336a6a07effb9e5f5b85b36de9 , .uf2c317336a6a07effb9e5f5b85b36de9:hover , .uf2c317336a6a07effb9e5f5b85b36de9:visited , .uf2c317336a6a07effb9e5f5b85b36de9:active { border:0!important; } .uf2c317336a6a07effb9e5f5b85b36de9 .clearfix:after { content: ""; display: table; clear: both; } .uf2c317336a6a07effb9e5f5b85b36de9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf2c317336a6a07effb9e5f5b85b36de9:active , .uf2c317336a6a07effb9e5f5b85b36de9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf2c317336a6a07effb9e5f5b85b36de9 .centered-text-area { width: 100%; position: relative ; } .uf2c317336a6a07effb9e5f5b85b36de9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf2c317336a6a07effb9e5f5b85b36de9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf2c317336a6a07effb9e5f5b85b36de9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf2c317336a6a07effb9e5f5b85b36de9:hover .ctaButton { background-color: #34495E!important; } .uf2c317336a6a07effb9e5f5b85b36de9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf2c317336a6a07effb9e5f5b85b36de9 .uf2c317336a6a07effb9e5f5b85b36de9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf2c317336a6a07effb9e5f5b85b36de9:after { content: ""; display: block; clear: both; } READ: Psychology book report Essay This meant that the bank had a fixed amount of currency, regardless of the demand for it. If people wanted to withdraw more money than the bank carried, then the bank had no way of providing the extra money. This led into the second problem of the bank, the fact that it was prone to panic. If people could not get their money out, then they panicked, and these panics drove banks out of business. In 1913, Congress created the Federal Reserve System and converted central banking into a government monopoly. All nationally chartered banks were required to maintain reserves with a regional Federal Reserve Bank. The regional reserve banks would be managed not for profit but in the public interest, by political appointees.The Act divided the country into twelve districts, each district with its own banking center. The banks within each district were then divided up with respect to size, so that small banks, medium banks, and large banks all have the same voting power. An appointed board of governors would oversee all bank operations within their respective districts, and the Federal Reserve would control the distribution of all currency. The Federal Reserve Act also required that all nationally chartered banks must be members of the Federal Reserve System. The bill passed through Congress with little difficulty, thanks to the Democratic stronghold in both houses, and President Wilson passed the act into law December 23, 1913. However, it was not met without criticism. It was said to have reflected the rooted dislike and distrust of banks and bankers that has been for many years and there should not be absolute political control over the business of banking. Despite some strong opposition it was made clear that although government influence would be present, it was designed to be free from personal or party politics. The public, much quicker than Wilson had anticipated, as he described the Act as a constitution of peace for the private businesses of the nation, accepted the Act quickly. The Act was not perfect, however, and the last sentence of the Act states: The right to amend, alter, or repeal this Act is hereby expressly reserved. In fact, an overlying theme of the Federal Reserve Act was one of uncertainty; and many of the provisions used language like under the rules and regulations to be specified by the Federal Reserve Board, and subject to review and determination of the Federal Reserve Board. The rules had to be developed as the game was learned. Though not an ideal system, the Federal Reserve Act did solve the problem of a flexible currency. The Federal Reserve Act helped to stabilize the volatile banking system. No longer were banks independent organizations working against each other. Now they were secure interrelated operations. The Federal Reserve Act worked because it eliminated the competition to hoard money between the banks and put the power into the hands of the government. Now, credit could be made available to expanding businesses, jobs could be created, and the banks would no longer have to worry about bank runs running them out of business. Because of the Federal Reserve Act, the economy could once again become expansionary with confidence

Informative Essay Samples For Your Career

Informative Essay Samples For Your CareerInformative essay samples are a must for a student's career in the academic arena. These workbooks are meant to guide a student through the writing process and contain a multitude of different topics ranging from language, composition, research, and more. An academic writing course will give students sample essays with topics written by top scholars and authorities in the field of the topic. It is important to ensure that the student knows how to apply what is written within the essay.You can easily find informative essay samples through various resources. Many schools and universities will have libraries that contain several types of them. The resources available in libraries are an invaluable resource. These types of resources are accessed without charge by students who want to do research on a specific topic. They can also have these resources reviewed to determine whether the information contained within them is valuable.The purpose of the se worksheets and other resources is to give a student a chance to demonstrate their ability and the things they have learned from taking the classes in the course. This can be done by simply writing a sample essay that contains the necessary information to have a successful career. Students should use their resourcefulness and skill to come up with a relevant and useful argument that can give meaning to the information in the worksheet.If a student finds that they have researched and evaluated the information from a number of sources they can then include it in a comprehensive essay and submit it to a professional association's information for review. In addition to this review, the student may also want to make comments or feedback on the article they were assigned.The grade for essays received from this service will be based on the number of word count that was used in the writing of the essay. There is also a commonality factor which is actually a median average of all essays th at were written by the student. The higher the median average is, the better the student has done. In addition to this, there is a minimum score that is allowed for an essay.If an essay is accepted for grading, the student will receive a grade, which is the minimum possible grade for the essay. The number given reflects the total grade point average of the student for the essay that was submitted to the essay journal. Some essays are graded according to specific topics, such as a research paper or thesis based on a certain topic.Informative essay samples can be found online and through free resources. However, it is important that you remember to read the description, the rules and guidelines on usage, and the submission guidelines before submitting your essay. This is a good way to make sure that your essay will be accepted by a journal and if not, will be put into consideration for another year's course.